I'm guessing he just really likes french toast. I know I do. It has a curly mustache and a beret. What's not to like. I have a tendency to draw flying/floating food with faces. That would probably set off some sort of red flag/warning buzzer to someone who knows lots about the inner workings of the human psyche, but I can't be bothered by that.
The rapper is vaguely reminiscent of the time in my life when I had a fake hip-hop person known as Big Champagne, but that's a whole other story.